Avocados From Mexico
[ avocado brick mailer : : baseball mailer : : holiday cookbook mailer ]
Avocados From Mexico likes to stand out from the crowd and garner attention through dimensional mailers. Throughout the years of partnership with this client, we developed numerous mailers that have gone to decision makers and chefs at various restaurant operations and have made great strides for their brand awareness and professional partnerships. All mailers feature their custom "avocado glow" as well as a unique font created specifically to feature their authentic Mexican roots.
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Avocado Brick Mailer : : Standing out to potential customers is always a big push for Avocados From Mexico. For this piece, we worked with the Playwell Bricks company to develop an avocado. It was sent to operators with a message about building partnerships. The visual on the exterior incorporated bricks into the levitating avocado pieces to allude to what's inside the box. The instructions along with a sales message was accessed via the QR code on the card inside the exterior sleeve.
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Handheld Innovation Invitation Mailer : : To create new partnerships, Avocados From Mexico invited decision makers from various national chains to attend an innovation session at their AvoLab in Dallas. After the innovation session, they would all attend a Texas Rangers game. To encourage participation, each mailer had a high end baseball glove with the AFM logo stitched on it, a personalized invitation designed to look like a ticket and a handheld playbook to spark interest in the ideas to come. Using the baseball glove was a unique way to tie into handheld food items, teamwork and partnership.
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Holiday cookbook : : the client wanted to send their Avo Insiders group a holiday gift to encourage them to use fresh avocados throughout their menus. Using custom developed recipes that feature avocados for every menu segment, we created this 80-page, hard cover book. The book was shipped in an impactful box that helped it to get noticed upon arrival. Custom messaging on the inside of the box lid explained the gift and encouraged partnership between the recipient's restaurant and Avocados From Mexico.
