Tazo Tea — Concentrates Rebranding
[ photography : sizzle video : social media : banner ads : recipe book : selling materials : web assets ]
Tazo Tea wanted to rebrand their foodservice products to be more edgy and to differentiate themselves from the typical zen feel of other tea brands in the marketplace. Their unique concentrate product doesn't require expensive equipment or time to make high end flavored teas. We needed to create visuals that would tell the story in an ownable and engaging way. In order to do this, we suspended reality, created energetic splashes, added vivid color and created a family of elements that told the story of ease and flavor in a way that was unlike any other tea company.
[ ADDY Award, Gold ]