Knorr Intense Flavors Product Launch
[ social media : print ads : swag : sample kit : web assets ]
Knorr Intense Flavors is a line of liquid flavorings for professional chefs. Because it's liquid and made from authentic processes (smoking, fermenting, etc.) this is something very unique to the market, so Unilever Food Solutions wanted to make a big splash with this launch. In order to help the audience understand what the product is and how to use it, we utilized a droplet visual as a mnemonic device with a simple line that helped to explain the uses. This campaign garnered record-setting attention for the product.
[ ADDY Award, Gold ]