Talking Grains Campaign
[ naming : logo development : consumer ads : tv : sales kit : web design : banner ads : social media : sales video ]
Although Diacon IGR is well known in the marketplace, their companion product, Centynal Insecticide was new and unknown. In order to gain market share, a tank mix message was devised to allow Centynal to capitalize on Diacon’s popularity. Users saw that together the products are a complete package that stops insect infestations. Utilizing damaged grains talking about how they “feel” was an unusual way to stand out and create interest for the new combination in a very crowded and busy array of agricultural publications.
[ Davey Award, Silver ]
[ Best of NAMA Regional, First Place (National Agri-Marketing Association) ]
[ Best of NAMA National, Best New Product Introduction (National Agri-Marketing Association) ]
[ BMA Tower Award ]