Circle K — 99¢ Iced Coffee Promotion
[ in-store and out-of-store POS elements ]
Circle K convenience stores had rebranded and updated their coffee offerings. To get more traffic into the store to try their new, higher-end coffee offerings, we created a simple, summer coffee promotion. Bold graphics that feature the coffee itself as part of the benefit driven headline, grabbed attention from the street and enticed passers-by (as well as customers at the pump) to stop in for a cold brew.