Blue Bunny Ice Cream
[ monthly sell sheet series ]
Our Blue Bunny client wanted to help restaurant operators see how to easily create custom desserts and market them on a monthly basis. We created simple, but engaging sell sheets that feature a different ice cream flavor along with Blu (the Blue Bunny mascot) dressed up to celebrate each month. We named the program "The Monthly Scoop" with a logo treatment and tag-style banner to identify the piece each month. The signature colors and statistics made each one unique and fun. On the back, we matched dessert ideas to various celebration options with hyperlinks for more detail, along with additional turn-key ways to use the products to generate buzz in their operation.