Peele Law Group — Launch
[ logo : stationery : website ]
Peele Law Group was launching their new practice and needed a logo, stationery and website to represent their new firm. The strategy for all elements was to communicate "approachability". PLG wanted to make sure that their image clearly communicates the fact that they are not typical, stuffy lawyers, while still conveying that they're knowledgeable with vast expertise in intellectual property law. With that in mind, a logo was developed that uses a repeated script P to create a unique icon, paired with a serious serif font and a modern sans serif to visually represent knowledge and approachability. The color scheme is fresh and vibrant like their founding partner. All elements were designed and written to convey modern sensibility, energy and intellectual property law expertise.