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anita hooker 

20

—TO—

NOW

Freelance Creative Director
CSSI

Chicago, IL
2020-Present

Work with Account Service and Creative teams to bring client products to life through video, photography, digital ads, eNewsletters, eBlasts as well as a variety of print and promotional items.
 

Clients: 
Avocados From Mexico 
Blue Bunny Ice Cream  Conagra Foodservice  Griffith Foods  Custom Culinary

17

—TO—

19

Freelance Creative Director
The Alchemedia Project

Springfield, MO

2017-2019


Managed a team of copywriters, and art directors working on the Unilever Food Solutions business. Worked with planners and account team to develop strategies and conceptual directions for business-to-business brands as well as hands-on concepting and design work for projects in the US and Canada. Was heavily involved in client presentations as well as photo and video supervision.

Clients:
Knorr Professional Products  Hellmann’s • Tazo Teas  Pure Leaf Teas  Lipton Teas  LeGout Sauces & Bases 
Circle K Convenience stores

13

—TO—

17

Design Manager
INCITE at Discover

Riverwoods, IL

2013-2017
   
Managed design team and freelancers for INCITE, the in-house creative agency for Discover Financial Services. Developed strategy and conceptual direction for direct mail, email, print ads, banner ads, video, collateral and internal promotions for Discover banking products and Discover it Card. Also responsible for creative performance, evaluations, staffing and mentoring.

 

Clients:
Discover it Card  Discover Bank  Cashback Checking 
Online Savings  Student Loans  Personal Loans  Diners Club International

09

—TO—

13

Director, Creative Services
Celtic Chicago, Inc. ​

Chicago, IL

2009-2013
 
Responsibilities include management of creative and production department, strategy development, conceptual direction and client contact. Managed projects spanning advertising, collateral, POS, online and direct mail tactics for B2B and B2C clients. Also responsible for creative staffing, training, mentoring, creative performance and streamlining processes for agency.

​

Clients:
Career Education Corporation  Rewards Network  ALP Lighting  Central Life Sciences 
Experian Marketing Services  Signature Bank  Eastcastle/Newcastle Place Retirement Communities  Friends of the Orphans  Mundelein Seminary

99

—TO—

08

Creative Director/Team Lead

Noble & Associates

Chicago, IL​

1999-2008

  

Responsible for strategy and creative development within all components of advertising (TV, print & digital). Also developed programs and promotions. Coordinated and directed food photography, video and TV shoots for B2B and B2C clients. Responsible for elevating creative standards as well as management/staffing of the creative team.

 

Clients:

Sara Lee Foods  Cattlemen’s Barbecue Sauce  Frank’s RedHot  Haägen-Dazs/Nestle Ice Creams  Grande Cheese Company  Otis Spunkmeyer  Kellogg’s  Keebler  Campbell’s Soup Company  Schwan’s Foodservice  Cousins Subs

97

—TO—

99

Senior Art Director​​
Lee Hill/DraftWorldWide​

Chicago, IL

1997-1999
 
Worked primarily on the United States Postal Service. Concepted and designed advertising, promotions, and collateral materials. Responsible for photo supervision and planning for various shoots ranging from location to table top. Helped in the development and training of young art directors. Worked closely
with Account Service to solve specialized problems for the client.

​

Clients:
Postmark America Retail Store 
1-800-ASK-USPS

91

—TO—

97

Art Director​
Caldwell VanRiper

Indianapolis, IN

1991-1997 

 

Responsible for client contact, concept development and design of ads and a wide variety of collateral material. Experience in directing and negotiating with photographers and illustrators.

​

Clients:

Indiana Pacers  Logo Athletic Apparel  Ruth’s Chris Steakhouse  IU Medical Center  Indianapolis Convention & Visitors Association  Indianapolis Airport Authority  Indianapolis Chamber of Commerce (Ozone Awareness Committee)  Telco Federal Credit Union  Menu Magic Foods 

90

—TO—

91

Art Director​
Miller Brooks

Zionsville, IN

1990-1991 

 

Concepted and designed brochures, collateral materials and packaging. Also prepared artwork for print. Gained experience in photo supervision and print techniques.

​

Clients:

Dow Chemical • Coasterstone• Woods Wire• Solar Press

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