Avocados From Mexico
[  "Inside the avocado kitchen" video series  ]
 

Inside the Avocado Kitchen (ITAK) was an existing video series originally developed by the client’s former agency. They came to us with a clear challenge: breathe new life into the ITAK videos. Our assignment was to completely reinvent ITAK — introducing fresh recipe concepts while evolving the visual style into something more dynamic, modern, and energized to reflect the brand’s bold personality. The biggest constraint? A very modest budget. By strategically leveraging existing static hero imagery, we rebuilt and reshot each recipe to create a playful, stop-motion–inspired look. Simple but intentional animation, unexpected cropping, and upbeat music injected movement and personality into every frame. Each of the three videos spotlighted a different occasion (breakfast, snacking, and global flavors) featuring three recipe builds per segment. Together, they showcased the versatility of avocados and reinforced their role as a go-to ingredient across dayparts and cuisines.​​​