Noble Metal Refining — Dental Division Branding
[ website redesign : stationery : brochure : print ads : product containers : selling materials : package design ]
Noble Metal Refining's Dental Division needed a look and tone that would appeal to dentists and their staff. Noble wanted to retain their existing logo, but add a color scheme and tone that would be instantly recognizable as a metal refiner with a focus on dental metals. To that end, a tooth icon with a gold crown was developed to complement their logo and help this specific segment identify them as experts in the field. Teal blue and warm gray were chosen as this division's color palette. The goal of their marketing was to assist dental practices in getting the most for their precious metal scrap by going directly through the refiner without losing money to brokers, who take a large portion of the profit for themselves.