If you GET the game, you'll WANT the card
[  print ads  :  banner ads  ]

As the official card of the NHL, we knew that loyal hockey fans would love to have their team on their Discover card. We just had to get the word out. This campaign had to speak their language and entertain them, with the understanding that being a hockey fan is serious business. We created a series of print and banner ads that not only appealed to the loyalty they had for their team, but also showed them just how far some fans take their love of hockey.