Accelerate your Savings Campaign
[ direct mail : banner ads : social media : video ]
Discover Bank needed a campaign to help gain attention for their Online Savings Account. The key driver for this account is the higher-than-average interest rate, which helps your savings grow quicker. A turtle with a rocket strapped to its back became the key visual to show how something that's typically considered slow (much like a savings account) can be propelled forward in a fast, refreshing way. The whimsical nature of this campaign stood out from the competition and helped achieve account goals for several months.