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Accelerate your Savings Campaign
[  direct mail  :  banner ads  :  social media  :  video  ]

Discover Bank needed a campaign to help gain attention for their Online Savings Account. The key driver for this account is the higher-than-average interest rate, which helps your savings grow quicker. A turtle with a rocket strapped to its back became the key visual to show how something that's typically considered slow (much like a savings account) can be propelled forward in a fast, refreshing way. The whimsical nature of this campaign stood out from the competition and helped achieve account goals for several months.

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