Monarch Product Launch
[ logo development : collateral : packaging : graphic standards ]
U.S. Foodservice was replacing their various levels of branded foodservice products with one, higher level, flagship brand. The client had the name Monarch and needed a logo, packaging and launch materials. The packaging design had to be clean and simple enough that it could be easily applied to any size label by the various suppliers that manufacture and package the products. The design of the packaging is very modular to easily adapt to multiple shapes, sizes and substrates. To launch the new product line, a tagline “The pride of the pantry” was developed and showcased on a brochure, a binder and sell sheets featuring high end photography of the products to complete the launch materials.