2025 Food & Flavor Outlook

[  theme development  : :  chef graphic / icon design  : :  program logo design  : :  launch video concept  : :  flipbook design  : :  eNewsletter design  : :  powerpoint presentation design  ]

For 2025, Griffith Foods wanted to focus their annual trend program on their internal expertise. The theme we created was "Savor every story", which showed how each Griffith chef brings a unique perspective to their specific trend. To do this, we focused on 6 chefs from all over the world. Each shared their expertise and personal experiences in regard to a food trend that was personal to them. As in previous years, each trend has a representative icon, but for this theme to work, we first created a more detailed Chef Graphic that worked in conjunction with a simplified icon. Each chef graphic featured the chef and an item that helps explain their personal relationship to that trend, plus a dish they developed to illustrate the trend. We created the concept and outline for an introduction video. Each trend also has a simple landing page that leads to a unique digital flipbook that takes a deeper dive into each chef's background, inspiration, tips, stats and recipe idea. We also designed a powerpoint template that the sales force can use in the field to sell the program. Because this is a global program all elements were translated into 6 languages (not shown) to make a turnkey program for all regions.

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